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6 Articles on Personal Brand You Need to Read in 2018

Joanna Easley January 8, 2018
Joanna Easley
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If you could write down the best version of yourself and insert it into others’ minds, would you?

Would you believe me if I told you it’s possible?

Crafting a strong personal brand can push your influence to new heights and set a lasting impression with those around you. Whether you’re an entrepreneur, intrapreneur, volunteer or homemaker, a strategic personal brand will set you apart. It isn’t a question of whether your personal brand exists—it already does—but, does it say what you want it to say?

Below are six articles every person should read to know why personal branding is important, how to build a personal brand and the lasting impact that personal branding has on your success in life.


Why Personal Branding Is Essential To Career Success by Barry S. Saltzman

Personal branding has become an important topic for many reasons, one of which is a clear connection between branding and success. Barry Saltzman, CEO of Saltzman Enterprise Group, partner at Culture Measures and a writer for FastCompany.com, suggests creating a strong personal brand could establish natural leadership, open doors and make people look to you as a firm thought leader. After reading this article, launchers will understand the pivotal ‘Why’ behind creating a personal brand.


Personal Branding Is A Leadership Requirement, Not a Self-Promotion Campaign by Glenn Llopis

Glenn Llopis, former C-suite corporate executive, entrepreneur of several companies including his firm, Glenn Llopis Group, and a contributor for Forbes.com, explains personal branding has lost its true functionality with leaders due to their lack of knowledge and experience using social media to position themselves. Personal branding is not an opportunity to increase your relevancy. Reading this article will show launchers what’s required to build a respectable personal brand that brings value to others.


A Strong Personal Brand Will Enhance Your Life, No Matter What You Do for a Living by Peter Gasca

It may be assumed that only those in leadership in a business or entrepreneurial field should pursue building a personal brand; but, as Peter Gasca—entrepreneur, consultant, author and writer for Entrepreneur.comstates, it is important to understand that everyone has a personal brand, whether it’s wanted or not. Why not manage it to say exactly what you want? Once launchers have finished reading this article, it will be clear how building a personal brand can positively impact their lives regardless of career choice.


7 Things You Can Do To Build An Awesome Personal Brand by Shama Hyder

Shama Hyder, a web and TV personality, bestselling author, the award-winning CEO of The Marketing Zen Group and contributor to Forbes.com, pointed out a strong personal brand can yield tremendous ROI whether you are working with an organization or leading one. After completing this article, launchers will have seven practical steps to define the process for building a strong personal brand.


Reinventing Your Personal Brand by Dorie Clark

Maybe you’ve already crafted your personal brand, but now you’re making a career change, taking on a new challenge, or you’ve adopted new, positive interests. People reinvent themselves all the time! Whether it’s a subtle change or major change, Dorie Clark, a strategy consultant, speaker and frequent contributor to TIME, Entrepreneur, World Economic Forum blog and the Harvard Business Review, lays out steps every launcher could apply to his or her journey with personal rebranding.


22 Statistics That Prove the Value of Personal Branding by Ryan Erskine

If those articles don’t persuade you, check out the numbers in this article by Ryan Erskine, brand strategist at BrandYourself and contributor at Entrepreneur.com. Consumers connect with people more than they do companies or brands. In fact, Ryan wrote, “Ninety-two percent of people trust recommendations from individuals (even if they don’t know them) over brands.” After reading these statistics, it’s impossible for a launcher to ignore the importance of personal branding.


I hope these articles challenge you to create and manage your own personal brand. Look for ways to use free tools at your disposal such as social media, blogging, vlogging, live streaming and webinars. Make an effort to stand out from your peers!

 If you’d like to see more article, book or podcast recommendations, let us know in the comments or on Facebook.